BRAND AWARENESS CAMPAIGN

95% of Millennials feel their bank doesn’t understand them and 53% say they have no one to turn to for financial advice. This campaign was created as part of an RFP to position WSFS as the bank of choice for Millennials (ages 21 to 34) in the Philadelphia area. WSFS is the bank that does the right thing for you and stands by you.

Suggested advertising channels included paid and organic social highlighting WSFS employees through stories/reels and collaborations with local artists and creators.

Art Direction and Design • Creative Director: Mike Licata • Copywriter: Holly Russell