BAo YUM

RESTAURANT CONCEPT

The ONE Group was looking to implement a new bao bun restaurant in the Curio Hilton Hotel in London, that was fast/casual, fun and Instagram friendly. The solution was easy — a pac man bao!

The restaurant concept included the Bao Yum name, logo and branding, collateral development, packaging, environmental graphics and a launch campaign for social including animated and static posts.

Creative/Art Direction • Designer: Tom Compono • Copywriter: Holly Russell • Account Executive: Celeste Rosato