LYMPHOMA RESEARCH FOUNDATION

BRAND AWARENESS CAMPAIGN

Every 5 minutes someone in the U.S. is diagnosed with Lymphoma. For Blood Cancer Awareness Month (in September), the Lymphoma Research Foundation leaned into hard-hitting statistics to create an awareness campaign to “shine a light” on the this disease and the foundation’s mission to find cures.

The concept was rolled out through digital billboards and templates for social content, with stats based on location and geo-targeting. The month culminates with “Light it Red for Lymphoma,” an opportunity for corporate sponsors around the world to light their buildings red in support of the Lymphoma Research Foundation.

Creative/Art Direction • Designer: Allie Gallagher • Copywriter: Roxanne Ortiz