J.P. MORGAN – MOTHER’S DAY CAMPAIGN

For Mother’s Day, J.P. Morgan was looking for a way to spotlight their diverse team of moms and their investing insights, through a series of social posts and stories. “Invest like a Mother” was one concept proposed, showing J.P. Morgan moms sharing their best tips and tricks around investing for college. The logo and moodboards show the look and the feel of the campaign – gritty and tough but from the heart – and the storyboards show how employee videos and quotes could be integrated into social, and hit on certain financial topics in the college investing landscape. Additional swag was created to help sell the idea to J.P. Morgan.

Creative/Art Direction and Design • Copywriter: Holly Russel